Melissa (Benden) Acosta
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House of Rohl 2024 KBIS Booth

The second year our internal creative team took over the booth graphics for our luxury house of brands, House of Rohl, at KBIS—North America’s largest trade show dedicated to all aspects of kitchen and bath design—was a successful one. A great collaboration between our internal creative team Creative X, exhibit house Deckel & Moneypenny, partnered interior designers and all the internal support, this booth took home Best Large Booth at the show. The story of the visuals centered around our Chapter 1.5 campaign as a bridge between Chapter 1 and Chapter 2 telling of a great love story while featuring our products along the way. Our vignettes highlighted the curation between the seven different brands under House of Rohl.

2024 House of Rohl KBIS

 Award Winning Tradeshow Booth: The story of a live well crafted

The second year our internal creative team took over the booth graphics for our luxury house of brands, House of Rohl, at KBIS—North America’s largest trade show dedicated to all aspects of kitchen and bath design—was a successful one. A great collaboration between our internal creative team Creative X, exhibit house Deckel & Moneypenny, partnered interior designers and all the internal support, this booth took home Best Large Booth at the show. The story of the visuals centered around our Chapter 1.5 campaign as a bridge between Chapter 1 and Chapter 2 telling of a great love story while featuring our products along the way. Our vignettes highlighted the curation between the seven different brands under House of Rohl.

My role in this project included leading art direction for graphics throughout the booth, leading our talented designer Marc-Antoine Lemerise as he built out the visuals. In addition, we collaborated to concept and execute the Cravings area of the booth that highlighted our color palette for Victoria + Albert®.

I also created the leave behind, which was a 32-page brochure that highlighted the designers who crafted each vignette in the booth. It also showcased the curated products used in each vignette and served as a guide when the sales team led individuals through the booth. This brochure proved to be so successful with the designers and customers, that additional quantities were produced post show for both the US and Canada regions.