OSI Window and Door Sealant
Thoughtout my 6 years at Point To Point, the primary client I worked on was OSI Window and Door Sealant. I joined the agency as they were beginning their partnership with OSI to launch refreshed branding and their new product Quad MAX. Throughout the first year of launch they recorded over 230% sales growth. They also noted demand that outpaced production, continuous brand evolution, expansion into new markets, and consistent double digit year over year sales growth since the revitalization. A lot of the elements of the brand that I established can still be seen in their creative to this day.
OSI Window and Door Sealant
Tougher than the Elements
Thoughtout my 6 years at Point To Point, the primary client I worked on was OSI Window and Door Sealant. I joined the agency as they were beginning their partnership with OSI to launch refreshed branding and their new product Quad MAX. Throughout the first year of launch they recorded over 230% sales growth. They also noted demand that outpaced production, continuous brand evolution, expansion into new markets, and consistent double digit year over year sales growth since the revitalization. A lot of the elements of the brand that I established can still be seen in their creative to this day.
OSI sent out a 53-foot truck—filled with hands-on product demonstrations—to key distributor locations and events around the country. This allowed contractors to experience the performance benefits of the new QUAD® MAX firsthand. They logged 54,220 miles and made 192 stops over the course of the first year.
From the specifier, to the distributor, to the builder, OSI is the leader in sealants and adhesives. They work to protect the integrity of the building envelop. This brochure served as a sales tool that addressed each of the audience’s particular needs and how OSI solves them.
OSI opened their Application Center to showcase new sealant innovations, create a center for professional training and a proving ground to collaborate with primary building material manufacturers.