House of Rohl 2025 KBIS
A Life well Crafted
After receiving the award for Best Large Booth in 2024, we knew we had high expectations to meet. Partnering with Deckel & Moneypenny, along with our internal Brand and Tradeshow teams, we expanded our booth space to create a fully immersive experience that encapsulated the ethos of House of Rohl. From a brand runway highlighting the three pillars of our brand—passion, artistry, and provenance—to our captivating vignettes, every corner of the booth told the story of thoughtfully curated collections. Below, you'll find the supporting creative that both my team and I developed for the booth. From wall graphics to placards and inspiring leave-behinds, every element worked seamlessly to convey the story of a life well crafted.
Stories of Dedication and Passion
Accompanying the Passion brand pillar in the brand runway was a meticulously crafted, thread-bound sketchbook. Its pages displayed the thoughtful sketches of our industrial designers, capturing the essence of their creative process as they brought our collections to life. A stunning piece, it was truly an honor to design with such inspiring visuals.
“Nothing great in the world has ever been accomplished without passion””
Designer Stories for a Life Well Crafted
The Designer Stories Brochure was a thoughtfully crafted leave-behind that not only shared the House of Rohl brand story but also showcased a curated selection of products featured in each vignette, along with the interior designers behind them. This evolved brochure design crafted by my direct report Mariève Ouellette builds on the foundation of the previous year's brochure that I created for the booth.
Booth graphics designed by Marc-Antoine Lemerise. Designer Stories Book designed by Mariève Ouellette. I oversaw art direction of their work, as well as, designed the sketchbook. Photography by Luther Redd. Booth Design Deckel & Moneypenny.