Moen 2025 KBIS
Water Designs Our Life. Who Designs For Water?
Moen® has spent decades revolutionizing how people experience water at home—from the historic invention of the first single-handle mixing valve to the only faucet you never have to touch. The Moen KBIS booth centers itself around transforming and creating meaningful differences in your personal experience with water. Our design for the 2025 booth strikes a balance between the clean Moen branding and the natural appeal of biophilic elements, introducing warmth through thoughtful graphics and vignettes. A key visual element that I crafted through a series of effects and photo layering was prominent both inside and outside the booth. Through rounds of iterations, we finally landed on an abstracted, wave-like texture that evoked a sense of serene movement.
2025 Highlights
Every year, we design a brochure to showcase the newest additions to the Moen portfolio, debuting at the Kitchen & Bath Industry Show (KBIS)—North America’s largest trade show. This year, I drew inspiration from our approach to the 2025 catalog, as well as, infusing the brochure with the rich textures and colors featured in the 2025 booth—creating a visually cohesive design that seamlessly complemented its environment.
