Moen Literature
An Evolution of Literature
Moen’s Wholesale Style Guide was first brought in-house for 2023. It was in desperate need of a complete redesign. In the first year, I overhauled the design and streamlined content organization to eliminate unnecessary redundancies. This reduced page count, which led to lower printing costs. The designs in this catalog set a direction for all Moen creative that flowed through our in-house team Creative X. Through the success of the 2023 catalog, I soon became known as the creative literature expert for the company and expanded my oversight and art direction on literature throughout all brands under Fortune Brands Innovations.
Because of the strong foundation that was built for our 2023 catalog, our 2024 and 2025 catalogs maintained a lot of the same structure but I continued to push and evolve our product highlight pages and brand pages.
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Moen has 11 primary distributed catalogs across the US and Canada, all of which use the style guide as a base for layout and design.
2025 Catalog
2024 Catalog
2023 Catalog
